- ISBN13: 9781580086639
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Product DescriptionNinety percent of restaurants fail, and those that succeed stumbled on the X factor, right? Wrong! Accountant-turned-restaurateur Roger Fields shows how a restaurant can survive its first year–based on far more than luck–and produce good profit for many to come. Sprinkled with restaurant start-up stories from all over the country, this how-to includes lessons on location research, pricing, hiring, and more. Opening a restaurant isn’t easy, but this rea. . . More >>
Restaurant Success by the Numbers: A Money-Guy’s Guide to Opening the Next Hot Spot
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This is the best book I’ve read on this topic. Very clear, practical and easily understandable advice, it gave answers to questions I was not able to find in any of the other books I read. If I had read this one first I wouldn’t have had to buy any other books.
Rating: 5 / 5
Roger Fields knows his stuff, and he presents it in a smart, readable way. I’ve looked at many books on starting a restaurant and this is the best I’ve read. I’m a business guy, so I appreciated the details on estimating income and expenses, and forecasting break-even. The book also has lots of great information on developing a concept, getting financing, building out your space, developing the menu, and marketing to customers. I do wish there was more info on how to properly staff — how to manage shifts, account for no-shows, etc.
Rating: 4 / 5
Without this book I would have been lost during my early stages of opening a restaurant.
Roger Fields writes in a professional yet easy to follow style.
He supports theory with real life examples so you can memorize the theory but can apply it at the same time for your own opening process.
In general, this book provides a great and thorough overview about what financial aspects to expect – you will learn that finances matter at ever single stage of you food business.
Rating: 5 / 5
Food business is a tough nut because of the high initial investment and the low profit margins.
You have to smarten up before getting started, or you might fail miserably.
This book is loaded with essential information and real live samples.
BIG help for me, I am glad I found it – it’s my bible now.
Rating: 5 / 5
This book is a comprehensive manual for starting and operating your own restaurant, all the while being succesful. Having been in the restaurant business for about 11 years now, I have never found such a complete resource. Fields points to many key factors that are necessary to consider at every step of the process. The read is very easy and entertaining. It is accesible to the business-novice and anyone who might be curious as to what it takes to start your own succesful establishment!! Five Stars!
Rating: 5 / 5