Product DescriptionEach and every year, countless numbers of individuals act on their life-long dreams and decide to open a restaurant. Many of these aspiring restaurateurs are engaging in this activity for the first time, and unfortunately they are at a greater risk for making mistakes that could unnecessarily doom their fledgling business from the start. Many of these mistakes, however, are avoidable. The shelves are full of books about restaurants. Some offer advice on operation. . . More >>
Its a great book to read. Easy to digest and helps me to think deeper in starting my own restaurant. The Restaurant Dream?
Rating: 5 / 5
This book provides a good overview of the challenges [. . . ] faced in opening the restaurant. However, I was looking for something that was more instructional and specific. . .
Rating: 3 / 5
This book gives you a foundation if you are truly interested in the restaurant business. A good book to keep as a reference.
Rating: 5 / 5
Having the pleasure to work directly with Lee on our new commissary confirms the practical skills articulated in this incredible book actually work in the real world. A mandatory cover-to-cover read for anyone planning to invest time, resources, and funds into the food & beverage industry.
Rating: 5 / 5
The Restaurant Dream? is a fantastic story of what it takes to develop a restaurant concept from begining to end. Lee Simon walks you through the lingo, the logo, the design, and every other step along the way. A must read for anyone contemplating entering into the Business of Restaurants.
Rating: 5 / 5